Incorporated in 1871, leading company in Finland
Diversified business portfolio >> Concentration on mobile &IT
#1 telecommunication company in Europe
(+) Strong know-how in mobile phone manufacturing
(+) Wide range of mobile devices
(+) Strength in SCM
(-) Challenged by Apple& RIM
(-) Lack of distinctive
competitiveness
(-) Drop in market share
49%(2006)->45%(2008)
OS
노동과 인적자본
많은 new-economy산업들은 old-economy에 비해 유형 자산에 대한 투자보다는 노동에 대한 투자를 더 강하게 한다. 그 이유는, 첨단산업 기업들에서 발생하는 고정비용은 지적재산의 발명으로 인한 그들 제품의 개발을 주로 하는 노동에서 발생하기 때문이다.
첨단산업에서 적은 수의
competition. As product differentiation through technology became more difficult to achieve, golf club manufacturers were relying more on endorsements from touring professionals to enhance their brand image. The value of endorsement contracts had escalated dramatically since 2000. These high annual endorsement fees are another factor of a strong price war.
Q3. How is the
Competitive Forces That Shape Strategy’ on January H.B.R article ,2008.
The five competitive forces that shape strategy
The Five Competitive Forces appears differently depending on industry, and this ultimately determines the profitability of the industry.
In most cases, new entrants press existed industries in prices, costs, and the rate of investment.
It can affect a lot when ne
□ 마이클 포터의 전략이론 발표 주요내용
- 1979. How competitive forces shape strategy
- 1987. From competitive advantage to corporate strategy
- 1996. What is strategy?
- 2008. The five competitive forces that shape strategy
□ 도입부 개념 설명
- 전략가는 경쟁에 대해 이해하고, 이에 대처해야 함
- 경쟁자는 산업내,외에
competitiveness. There are five different generic strategies that a business can choose.
These include cost leadership, differentiation, focused cost leadership and integrated cost leadership/differentiation. Each generic strategy helps the company to establish and exploit a competitive advantage within a particular competitive scope. By applying these strengths, three generic strategies are
Tobacco industry
Tobacco industry plays as a pioneer in the modern marketing. Tara Parker-Pope’s ‘Cigarettes: anatomy of an industry from seed to smoke’ acknowledge that the tobacco industry represents promotion and marketing itself. It is the industry’s marketing ability which made tobacco a high necessity good for billions of people around the world, despite the product’s nature of h
내외부 환경의 이해는 미래 예측 및 현상황의 이해를 위한 기업의 핵심적 활동임
-기업의 외부 환경은 주요 세 범주로 나뉘어짐 : the general, industry, competitor environments
산업과 기업에 영향을 미치는 폭넓은 사회의 범주로 구성되어짐
범주 6개 : demographic, economic, political/legal, sociocultural, technological, globa
Competitors in the Functional Footwear Market
(1) Before - Nike, Adidas, Reebok, Asics, Prospecs etc.
Past and present LECAF has been in competition with domestic and foreign companies on overall sports clothes industry. Brand awareness and consumer preference of foreign companies such as Nike, Adidas, and Reebok etc. have been especially huge obstacles to LECAF, the Korean domestic company. A
competitive airline industry. In 2000 Delta enjoyed a net income of more than $1 billion and carried a record 117 million passengers. Entering the new century the airline had extended its route network to serve 221 cities in 48 states, and an additional 118 cities in 47 foreign countries.
② Merger with Northwest Airlines -> Delta announced that it was merging with Northwest Airlines. The n